Belgian webshops take the floor…
Part I – reasons (not) to outsource your e-logistics …
In coming years DistriMedia will be focusing on the growth of its activities in logistics for webshops.
We are especially interested in reinforcing our logistic services in the business-to-consumer (B2C) segment.
To best serve the needs and desires of this market segment, we solicited the opinions of more than 300 Belgian webshops between mid March and early June 2016
The level of response to our survey was 1 in 5.
In the coming period, we will share the results of this survey in a series of articles on specific themes.
The first important question we asked was: “Why don’t (wouldn’t you) outsource your e-logistics?”
In general, outsourcing logistic activities relates to improving costs and turnover, raising the level of service and quality, added operational flexibility, increased ability to focus on core business, improving efficiency, supporting change and growth, utilizing the expertise of the logistic service provider, solving specific logistic problems, and avoiding additional investment.
The answers we received from Belgian webshops can be divided into four major categories.
- Expertise: knowledge that is internal or that the service provider does not have; this is primarily about working more efficiently, with greater logistic quality or with reduced risk of mistakes
- Growth: getting back to core business or making expansion possible; this is usually about supporting important changes: for example, starting up in another country; or about avoiding having to make additional investments
- Price: is it cheaper externally, or is there simply no confidence that this is even possible; this is usually about limiting costs, acquiring financial advantages and insight into logistics costs…
- Trust: often in the negative sense of being absent, or in the belief that an external partner is not able to deliver the same level of service
Answers to these key reasons can be found in the accompanying diagram.
The two most important reasons for outsourcing are expertise and growth.
These are also the reasons why DistriMedia wants to focus on these areas.
Because we are specialized in logistics, we can help you get your order from webshop to end customer without a hitch. Supported by our in-house information technology team, we ensure the necessary connection between your webshop and our operation, including a customized information stream detailing the circumstances of the order or package.
DistriMedia also takes special needs into account: adding serial numbers to individual articles, assembling several pieces to form a new product, delivering to both private (B2C) and retail (B2B) customers, etc.
Our hybrid magazine helps you realize growth: hybrid in the sense that we offer all types of installations (shelf, live carton, pallet, high density) and carriers (envelope, box, pallet) to support your growing activities.
The third reason – not to be underestimated – is trust.
Trust does not belong to the usual criteria for outsourcing, but it is nevertheless relevant for the B2C niche. Many projects experience growth that was originally supported internally, but that over time exceeds the available manpower and means.
The demand for outsourcing becomes relevant and is coupled with the transfer of an important responsibility and a process of change. As service provider we assist you in this process.